How Can Your Company Be Added to Google Maps?
Are you trying to get Google Maps to include your company?
With a 92 percent market share, Google dominates the search engine market. You need as much visibility as you can here because the second service and other ones aren't even near.
You must not only be listed in the search results, but also be accessible on Google Maps. When it's accessible, the search engine makes sure to show your information, including your address and map position. Customers can now access your company more easily as a result.
How do I get my business included on Google Maps? You have two choices, and it's rather straightforward. To find out how to add your company to Google Maps, keep reading.
#1 - Add Your Business to Google Maps via Google Maps
Without ever leaving Google Maps, you may add your company. Start by following these instructions.
Look Up Your Company on Google Maps
You might be surprised to learn that your company is already listed on Google Maps. Check by conducting a Google Maps search for your company. If it appears, it has already been listed.
You won't see any results if you don't. However, Google Maps will provide you the option to add a missing location.
Click Add a Missing Place
To add your information, click the prompt. This is something that anyone can accomplish, which is probably how your company became up on a map without your knowledge.
The following information must be entered: name, address, and category. You don't need us to tell you what to put in the first two, but we do need to emphasize the significance of the third.
Selecting the appropriate category enables your company to show up in related searches. For instance, somebody nearby who looks for "restaurants near me" will see a food business.
The most popular categories will be listed in a drop-down menu that appears when you click the category box. Start typing your industry if you don't find the most suited option. As you type, the results will adjust so you can pick the right one.
Your company will already be visible to everyone on Google Maps if you take action on your own. However, if you skip the subsequent step, you won't be included on Google Maps.
Claim Your Google Listing
The "Add a Place" prompt's bottom contains a link that says, "Claim this business." To inform Google that you are the property owner, click that.
By claiming your company, you can change your details whenever necessary. By doing so, you can stay at the top of the search results and attract new clients.
This enables you to add your information, such as the business's phone number, website, and hours of operation. While not necessary for the listing, these are essential for any firm.
About 72% of internet users research a company online to get more details. In-store purchases are the consequence of 78 percent of those searches.
You want these people who are searching to find you and learn as much as they can about you. Their likelihood of visiting your store rises as a result.
You will have the opportunity to respond to customer evaluations on the business listing as the owner. Even tracking your stats is possible while creating promotional posts. For example, you can check how frequently consumers have enquired about directions to your place of business.
Verify Your Business
Google must first confirm that the company is, in fact, yours as claimed. The majority of companies will send a postcard to your company address to verify by mail.
According to Google, this should arrive in less than 14 days. You should refrain from making any changes and seeking a new code while you wait for it.
That postcard has a special PIN on it. You must enter it online as soon as you get it.
Ensure that you complete this within 30 days of asking for the code. After it expires, you are unable to use it and must wait for a replacement.
You'll have to go through the procedure again if you move. When you request the code, it is only good for the address shown in your company's records.
There are additional techniques to validate your company. They aren't accessible to everyone, though. Only businesses in the service region can verify via phone, email, or Search Console.
After verification, examine your data and, if necessary, make any last-minute modifications. It can take a few weeks before your information is visible throughout Google.
#2 - Add Your Business to Google Maps via Google My Business
A useful tool for business owners is Google My Business. You can use it to add a company to Google. The Local 3-Pack feature, Google Maps, and the search results will then all display it.
It increases your visibility if you add your company to Google's listing. Your customers will be more likely to locate you and be able to easily get all of the information they need about you, such as your location, address, phone number, and business hours.
That should be sufficient justification for adding your company to Google My Business. You must next declare your business after registering it on Google, like in the example above.
Add Your Address and Locations You Serve
Simply follow the instructions in the provided link to add your company to Google. Additionally, it entails selecting the appropriate category, adding your services, and conducting a preliminary search for your company to check whether there is already a listing.
The address of your company must then be added. Remember that this is a physical address, like a shop or office, that clients should be able to visit.
In order to locate the pin more precisely on the map, Google My Business will also ask you to do so. Ensure that this one is accurate as well so that Google Maps will always direct customers to you.
You will also have the choice to list additional service regions on the following page. If you provide services to clients away from your place of business, fill this out.
Don't forget to click "I provide goods and services to my clients" after providing your address if you don't serve customers there, as is the case with service area firms. To list your service areas, click Next.
Verify Your Business
You must validate your company in the same manner. You will receive a postcard from Google, and you must enter the code on the card in Google My Business. By selecting Verify Now, you can ask for it.
Your company's full information will be displayed on Google Maps once it has been confirmed. Customers will be able to look up information, read or write reviews, view images, and request directions to your business.
#3 - Import Your Details to Bing Places
Google commands 92.04% of the market for search engines, as we already mentioned. Bing, on the other hand, only holds a 2.7% market share. Nevertheless, there are always benefits to improving your visibility, particularly if your target market is also likely to use Bing.
Knowing that Bing accounts for 11% of desktop searches in America may also surprise you. Still, that translates to billions of queries per month.
The counterpart of Google My Business is Bing Places. It enables you to appear in the local search results of the search engine, such as Bing Maps.
If you already have a business on Google My Business, you will have the opportunity to import it when you join up for this service. You can avoid entering your company's information again by selecting this option. When necessary, you can always edit your data after import.
Additionally, it saves you time because you receive fast confirmation. As opposed to Google My Business, you don't have to wait to finish the verification procedure.
Sync Bing Places and Google My Business
The advantage of this choice is that it doesn't even require as close of management as Google My Business. By syncing any changes you make to your Google My Business, Bing Places will update to reflect them.
You have the option to sync your business data when you choose to import by checking the box next to it. Weekly, biweekly, or monthly synchronization intervals are all options.
Make sure the Gmail account that is presented on the following screen is the one you use for your company. To go to the following page, where you can select the location groups you want to import, click "Allow."
The remaining pages will require you to confirm a few facts, but the procedure should only take you three minutes to finish. There is no reason not to use this option since it doesn't need much of your time.
Utilize Google Maps More
After adding your company to Google Maps, you still have a lot of work to perform. It's merely the first stage; you must rank if you want to use Google's services in more depth.
With SEO and content marketing that makes use of your local and online presence, you can rank. Contact us today to learn how you turn every search into potential leads and eventually into paying customers utilizing content.